Mad River Glen and the Burton Problem

Three "ski" areas in the country are still ski-only: Snowboards are not allowed. That's quite a change from the late 1980s.

The three are Alta and Deer Valley, in Utah, and Mad River Glen in Vermont.

Mad River Glen is a co-op, and its members like it just the way it is. That's fine with me, but a certain snowboard company has encouraged riders to take their equipment to the Glen (and the other holdouts) and ride them.

I'm not a great fan of the idea--it just strikes me wrong on so many levels--but the marketing director of Mad River Glen isn't bothered. He belongs to the school of "any publicity is good publicity."

Martin Griff reports.