Tuesday, October 13, 2009

Win a trip to Jackson Hole

Want to go to Jackson Hole on the cheap? Go to GripYourWorld.com to enter (one time only) for your chance to win a trip for two, including air fare, lodging, and lift tickets. There are also weekly prizes of shoes and boots. All you need to do to enter is supply your name and a valid e-mail address.

The contest is sponsored by Vibram, a company that provides specialized soles for snowboard boots and ski boots.

(I have no connection with the company, but am simply passing along information I received from the company's PR agency.)

Labels: ,

Thursday, July 10, 2008

Women Golfers and Adult Snowboarders

Do companies that neglect market niches leave money on the table? It all depends on the niche, the market, and the company. But I suspect that when it comes to snowboarding, the answer is yes: Snowboarding-related companies aren't doing enough to talk to the adult market.

I see an analogy with the market for women golfers.

The Golf Blogger reports that the magazine Golf for Women is ceasing publication. He blames it on a lack of advertisers, and in turn, companies missing an opportunity to tap 40 million women baby boomers who could be golfers.
The golf company that takes these women as seriously as they take the men can really position itself. And that doesn’t mean taking a man’s club, making it a little lighter and coloring it powder blue or pink. It means starting from scratch, and putting the same effort into research and development as they do with the men. Then they need to market that equipment—clubs, balls, bags, pull carts, and so on—with the same aggressive stance that they do with the men.
To their credit, some snowsports companies are coming out with gear designed for women, gear that takes into account the fact that women are not small men, but have (for example) calf muscles that are differently shaped than those found on a man.

What alterations would be useful for adult riders? Flows, K2 Cinch bindings, and other bindings help, by reducing or eliminating the need to bend over or stand up, heelside, after having sat down to adjust bindings. Other than that, I'm not sure what other adjustments to gear are necessary. But there are plenty of adjustments that can be made to marketing materials. In brief, offer some grown-up graphics and text.

Labels: , , , , , ,

Friday, May 09, 2008

Shopping Notes: Sierra Snowboard

If you will need or want a new snowboard, bindings, or boots for next season, this might be a good time to go shopping. You can save a lot of money off retail.

One place that may be worthwhile is Sierra Snowboard. I've never bought anything from them, but their site has several features that could be useful. There are user forums, a Wiki, a chat, and helpful videos, to start with.

There are many places where you can buy snowboards, so look around.

Labels: , , ,

Monday, February 18, 2008

Salomon Maori Boots

At the start of this season I bought some new boots. They're Salomon Maori.

Truth be told, I didn't quite need to replace my old boots, a pair from Ride. But four things convinced me to make the plunge and buy some new boots. One, the old ones were showing some wear, externally. That's inevitable, I suppose, but it struck me as a sign of things to come. After all, I had those boots for four seasons.

They were also rather stinky--literally. Athletic gear can get a certain odor about it, and my old boots qualified. And they stunk not just right after a snowboarding session, but the next day, and even some days afterward.

The old boots were also the lace variety, requiring exposing my bare fingers to the cold to tie them up. If I didn't tie them up, I would drag them through the parking lot, through the mud, and so forth. They also had an unfortunate tendency to come loose.

Finally, I thought it was time to have a fresh start with a whole new kit: snowboard, bindings, boots.

I spent quite a while talking with a shop manager about the board, and went with a Salomon Special. There was a certain logic, then, in choosing a Salomon boot. On their web page for the boot, the company says "If we had to keep one single boot model to sell to all riders, it would be this one."

Upon the recommendation of the manager, and after walking around in various sizes for a while, I went a full size smaller in this boot than I had in my ride. It took a while to get used to, and was rather painful for the first day or two. In fact, the pressure so great that it caused some bruising on my big toes. So I don't recommend the one-size-smaller route!

The boot is a step up from the long, round floppy laces of my old Ride boots. There are two lacing systems, both of which use a line thin and some sort of hardware to keep them in place.

There is first a line for an inner layer, a sort of tongue that rests closest to your boot. The outer layer is secured by a separate line.

But after a not-too-frequent season of riding, some weaknesses have appeared. To start with, the heel cup is starting to flake away.

Photobucket

A shop employee blames my Flow bindings, and suggested that Salomon would do the same. I'm not sure what to make of that claim. The Ride boots never had that problem, and I was using Flows with them the whole time.

Then there's the matter of the clip. The excess line from the inside lacing system tucks nicely inside the boot. The excess line from the outside system has to go somewhere. To tighten this line, you pull on a rather thick handle. The handle works well enough, but it is too bulky to fit inside the boot. Instead, it has a clip that attaches to the top of the boot.

Photobucket

During my trip to Aspen, the clip on one of the boots broke off, leaving me a relatively large handle that, absent the clip, had to be put somewhere. I ended up tying it to my leg with a spare lanyard from a discount card. That's the bailing-wire-and-duct-tape approach to snowboarding gear.

Unfortunately, the shop did me wrong when I called about the problem. The person I spoke to said "Oh yes, we have those" when I explained the problem. But after I made the 30-minute drive, I found out that no, they don't have those handles with the clip; they need to be ordered from Salomon. So it's back to improvising for a while.

There's another problem with the boots: they feel much too lose around my leg, especially towards the top of the boots. The slop in that part of the boot may be suitable for freestyle tricks, but it is looser than it should be for riding at fast or even moderate speeds.

The search for the perfect not-yet-stinky boot continues.

Labels: