NASJA #1: How Many Snowboarding Journalists?
I’m at Crested Butte this week for the annual meeting of the North American Snowsports Journalists Association, which is “a professional group of more than 300 writers, authors, photographers, filmmakers and broadcasters who report ski- and snowboard-related news, information and features throughout the United States, Canada and Mexico, via the various media.”
NASJA started out as the United States Ski Writers Association. The name change to “North American” reflects the fact that the group’s membership extends beyond the USA. And of course “snowsports” is a nod towards that fact that snowboarding is an integral part of winter mountain sports.
Still, in my limited experience in the organization, I have yet to met a fellow snowboarder. Now, I have met several members who have given snowboarding a try, but they’ve all gone back to skiing.
I wonder how many snowboarders I will meet this week.