Snowboarding gives way to skiing

Snowboarding depends business–to create products, to distribute products, and even to cultivate interest in the sport. TransWorld Business has a review of data on sales during the 2010-2011 season.

Here are a few highlights:

• Most sales occur at specialty shops.
• Sales slumped in the West and Midwest but grew in the South and Northeast. Perhaps this suggests a “stay close to home” reaction to the Great Recession?
• Among youth, skiing is picking up interest at the expense of snowboarding. Twin tips–an adaptation from snowboarding–is likely the reason.

Even so, says TW Business, margins are up.