Since we’re in the days when just a few lift-served areas are open, I’m sympathetic to the argument advanced by Scott Willoughby in today’s Denver Post.
He notes that most ski areas in Colorado are now closed, despite having record snowfall. For example, “Despite ample remains of the second-snowiest winter of all time in Vail and the deepest ever next door at Beaver Creek, those two areas are shut down until summer, with resort officials citing a lack of staff and interest to keep lifts running even on weekends.”
I suppose if you’ve had the opportunity to ride and ski all winter, and especially if you live within driving distance of the mountains, you’re going to say after a while “No, I think I’ll go golfing today,” no matter how much snow is left on the mountains. For you see, feeble customer demand closes many lifts before lack of snow cover does. For those of us who travel to the mountains for a visit, that is an especially sad state of affairs.
Though he may be–to toss in a summer metaphor–swimming upstream, he suggests that ski areas address their staffing problems by starting their seasons later, and running the lifts later in the spring.
“If,” he says, “the large ski resorts are in such a bind to find even a skeleton crew to man the mountains while there still is so much snow on the slopes, they should consider providing what most ski resort employees seek in the first place — more skiing, not less.”
The problem, he says, is that the calendar is out of whack.
“Ultimately, it amounts to timing, and a bit more flexibility on the corporate skiing front. As it now stands, the big-league resorts are all about opening days surrounding the Thanksgiving holiday — when snow is unreliable at best. It makes more sense to push the opener back into December — as Mother Nature forced many to do this season — and target a conditions-warranted closing date for at least a few lifts of, say, Cinco de Mayo, that will send employees off to mud season in Mexico with a bona fide fiesta. If the snow arrives early, skiers and staff will only be champing at the bit.”
I detect an anti-corporate feel to the article, which highlights the love/hate relationship that is easy for riders and skiers to have: deep pockets such as Intrawest and Vail Resorts install plenty of high-speed lifts to get us to the top of the mountains, but the accounting department rules the roost: not enough profit? Shut down the lifts.
Should there be a calendar shift? I’d like to see it. But unless “the market”–that is, the collective decisions of millions of riders and skiers–expresses an interest and more importantly buys the late-season tickets that are available, it won’t happen.